Drop And Give Me Bhangra …trustworthy reviews of new music releases in the bhangra world.
‘Traffic Jam’ is a single release by vocalist Raju Dinehwala and producer Popsy and has been out now for a fortnight. This collaboration has been coming for a while, but does it continue to showcase Popsy’s impressive production skills that we last heard on Jazzy B’s ‘Naag 2’?
This is a song which starts with some pomp, automatically drawing listeners into the rippling rhythm. But from there on awaiting the build up to the chorus, I was a little let down by the tone and music which stays the same. Despite the chorus and verse lacking distinction, the song is quite catchy and the production is rich. Popsy is well known for his polished recordings and you can really hear each instrument pop out of the music. He does very well to neatly weave the standard samples into the strong sounds of the mandolin and dhad, making it a defined mix of Punjabi folk with sharp modern beats.
Yet the song does become a little repetitive after a while. Other than the title and the introduction nothing really stands out from the song, but that doesn’t make it much less likeable. Popsy has made the track work very well overall, with a simple formula that gets you tapping your foot to the beat. So far the song has received good feedback although it hasn’t been promoted heavily, limiting the number of people who have heard it.
Raju Dinehwala is a UK singer with strong vocals. His introduction to the music industry was with the well known track ‘Jatt Di Dushmani’ followed by his recent single ‘Saadeh Mooreh Aah Keh’. Vocally he has a strong voice and is suited to the song. His pronunciation is on point and he has potential to last as a singer. Time will tell as he plans to release more songs over the next few years.
But what are we expecting from Popsy as a producer. The music machine as he is known has many aspirations for the future and has already become well known in many countries. He is looking to collaborate with more singers and has many new releases on the way. Credit goes to him for aiming to strengthen the musical foundation of the bhangra movement in the UK and to take his musical story one step further.